Go ahead and reach for a loaf of Nature's Own Life® 100% Whole Grain Sugar-Free Bread, made with 100% whole grains to support a heart healthy diet. Our 100% whole grain sugar free keto friendly bread is Non‑GMO Project Verified — with no artificial colors, flavors or preservatives. We simplified our recipe to create a straightforward ingredient list, while keeping the same soft texture you expect from Nature's Own - we call it Real. Soft. Bread. With 12g whole grains and 50 calories per slice, our sugar free, keto friendly, whole grain bread is perfect for sandwiches, toast, school lunches, or classic PB&J. We believe great bread starts with a straightforward ingredient list, so you can bring home the flavor your family loves with a label that speaks for itself. As America’s #1 selling loaf bread brand*, you can count on Nature’s Own to maintain the softness and taste that makes it a family favorite bread. Nature’s Own is committed to baking Non-GMO Project Verified bread with a straightforward ingredient list. Our promise: no artificial colors, flavors, or preservatives, ever. With a focus on quality and transparency, we took a close look at our recipes and simplified them, removing what we didn’t need while keeping the taste and texture your family loves. New recipe, simpler ingredients, same great bread. Simple as that. *Source: Circana Syndicated Data for the total U.S. latest 52 weeks ending 3.1.26